About What3Trees

Who Are We

What3Trees is dedicated to reforestation and carbon offsetting. Using What3Words grid technology and soon, high-resolution satellite imagery, we will provide verifiable proof of every individual tree growth, ensuring transparency and accountability.

Our Mission

Effective reforestation requires transparency. Many tree-planting initiatives lack verification, leaving donors uncertain. What3Trees will soon provide half-yearly updated satellite images, allowing contributors to track tree growth and impact.

Reforestation Efforts

We focus on reforesting and afforesting a rural area along the Kenyan coast near Malindi, primarily with coconut trees and soon with mangroves. These trees support local communities economically and environmentally, contributing to sustainable development, and high carbon sequestration.

Tracking Growth

Through our upcoming involvement with SkyFi in Q4 2025, we will provide half-yearly updated high-resolution satellite imagery of planted trees, offering a clear and verifiable record of their growth over time, along with a one time image of your tree upon planting in its location. the image will include your 3 word address which can be verified from your end once planted.

Tree Planting Costs

One key factor that sets What3Trees apart from other tree-planting organizations is our pricing. While our rates are on the higher end, they reflect the actual costs involved in planting and maintaining coconut trees. Our pricing is based on the factors outlined below and offers a more accurate representation of the true expenses required for sustainable operations. This level of transparency ensures the highest degree of integrity and contributes to the often-overlooked but essential element of verifiability in tree-planting initiatives

Planting and maintaining a coconut tree until it becomes self-sustaining (5-6 years) costs 18 Euros. This cost includes:

✔️ Seedling procurement costs

✔️ Water and irrigation costs

✔️ Workforce and ongoing care

✔️ Operating costs

✔️ Extra costs for scaling operations

Each contribution directly supports reforestation efforts and environmental sustainability.

Environmental Impact

A single coconut tree absorbs approximately 3.8 to 3.9 tonnes of CO₂ over its 60-70 year lifespan. Offsetting an average UK resident's annual carbon footprint (12.7 tonnes) requires planting about four trees per year.

3.8 tonnes is enough to offset the emissions from almost 2 full round-trip flights between London and Los Angeles.

Our upcoming satellite imagery ensures that every contribution results in measurable reforestation.

Supporting the UN Sustainable Development Goals

What3Trees aligns its mission with key United Nations Sustainable Development Goals (SDGs), ensuring that every tree we plant not only offsets carbon but also contributes to social and economic development in the regions we operate.

UN SDG 1 - No Poverty

Goal 1: No Poverty

What3Trees exclusively hires from local communities who provide land for reforestation. These communities often face extreme poverty, and through fair employment, we offer sustainable income opportunities that help uplift households and foster long-term stability.

UN SDG 8 - Decent Work and Economic Growth

Goal 8: Decent Work and Economic Growth

By ensuring all planting work is conducted by locals and granting them ownership over the harvested coconuts, What3Trees supports the creation of local economies. Community members are empowered to sell produce in regional markets, stimulating economic growth in rural areas.

UN SDG 12 - Responsible Consumption and Production

Goal 12: Responsible Consumption and Production

What3Trees maintains a transparent and accountable system by tracking every tree from planting to growth using satellite imagery and What3Words. This ensures resources are used responsibly and that tree-planting is truly sustainable, verifiable, and long-lasting.

UN SDG 13 - Climate Action

Goal 13: Climate Action

Our core mission is climate mitigation through verified reforestation. By planting high carbon-sequestering trees like coconuts and mangroves, we offer individuals and businesses a transparent way to offset their carbon footprints effectively.

UN SDG 15 - Life on Land

Goal 15: Life on Land

We restore degraded land along Kenya’s coastline through afforestation, increasing biodiversity, soil stability, and water retention. These efforts combat desertification and support local ecosystems, promoting harmony between people and the environment.

UN SDG 17 - Partnerships for the Goals

Goal 17: Partnerships for the Goals

What3Trees collaborates with partners like SkyFi and What3Words to provide technological transparency and mapping tools that enhance our impact. We’re committed to building a global network that accelerates climate action and local development hand-in-hand.